Blog

Using Pop-Up Shops to Boost Your Business

For small business owners looking to increase their outreach in a fun and interesting way, a pop-up store may be the answer. Whether it’s a mobile-style approach in a trendy area (think food trucks, minus the food), a kiosk or a booth at a well-attended event, these pop-ups could provide a boost.

Megan Totka writes about this in a recent story for smallbiztrends.com. “These pop-up shops are low cost, high exposure, and very fashionable ways of reaching your audience without the use of traditional advertisement,” writes Totka. Here’s more on how to leverage a pop-up shop for your business.

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Getting Past the Growing Pains

Venturing out with a new small business can come with a drastic variety of emotions: It can be exciting, scary, empowering and humbling all at the same time. Even when small business owners start to find their way, they will likely stumble — a lot.

Take this recent story by Sam Edwards for entrepreneur.com. “If you’re looking for a glamorous lifestyle,” he says bluntly, “don’t choose an entrepreneurial career path. While the rewards can be lucrative, the beginning stages are almost always littered with challenges and growing pains.”

Here’s a look at some of those pains and how to get past them.

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The Importance of Leadership Development

Recently, Heather R. Huhman of entrepreneur.com reported some less-than-stellar news from Gallup’s State of the American Manager:

  • Just 35 percent of managers are engaged in their work.
  • Only 40 percent strongly believe they have opportunities for growth.
  • A third strongly believe they have a supervisor encouraging their development.

These are sobering numbers. They bring into focus the role that leadership development can play in business. Though the leader of the company may set a great example, the other managers will likely need additional training. Here are a few ways to tackle this.

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Summertime Slowdown

Summertime is here, and with it comes shifts in how businesses operate. It’s remarkable how much productivity can go down when the temperature goes up.

Business owners may find it difficult to keep their staff members motivated and interested, while they daydream of cocktails by the beach. Here are a few ways to deal with the summertime slowdown.

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The Benefit of Digging into the Numbers

The word “analytics” seemed to reach catch-phrase status for many thanks to the 2011 film Moneyball. The Oscar-nominated movie detailed how the Oakland A’s bucked the usual method of recruiting and signing baseball players in favor of next-level statistical analysis.

The success of that film, along with the emergence of statistician Nate Silver, who earned headlines with his accurate predictions of the 2008 election, put “analytics” in the mainstream.

So what can small business owners gain through statistical analysis? There could be valuable information there, especially when it comes to online traffic, searches and sales. Here are a few tips and benefits of digging into the numbers.

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The Importance of Gratitude

It’s easy for small business owners to get caught up in the day-to-day hustle and bustle. But those that take the time to show gratitude for good work and helpful efforts may earn a more positive outlook on their entrepreneurial endeavors, and simultaneously make the people around them feel better as well.

Here’s a look at how gratitude can help small business owners.

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How to Overcome Fear in Business

Fear is an unfortunate but inevitable feeling for anyone in business, especially after years of a rollercoaster economy and stories of layoffs across the country. When disaster strikes, a business leader will naturally feel it too, but how they handle it may be key toward getting past it.

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Scouting the Perfect Startup Location

Location, location, location.

Entrepreneurs will need to keep that old chestnut of a phrase in mind when looking for the right place to launch a small business. And many more questions will inevitably follow:

  • What is the target market for the product or service?
  • What would be the most fertile ground for a new business?
  • What is the cost of living in those areas?

So many factors go into scouting the perfect city for a startup. Here’s a sample of elements to keep in mind.

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Finding Your Leadership Voice

A business leader may have the education, the experience and the drive to successfully guide a company. Just as crucial — but perhaps not as well defined — is voice (and no, we don’t mean “voice” as in falsetto vs. baritone).

Voice in this case is an extension of the person. It’s their brand, their way of doing things, their expertise and how it is communicated. Those who show strong leadership skills often have developed this sense of voice throughout their careers. For those who haven’t, it may be time to examine it further. Here are a few ways to get started.

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Is Online Lending the Right Choice for Your New Business?

Entrepreneurs wanting to get a small business off the ground may be intimidated by getting a traditional bank loan. The time involved, the hoops to jump through, the paperwork, the approval process — that’s a big mountain to climb.

So many are turning to online lenders. Some of these upstart companies boast they can offer a line of credit “within minutes.”

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